The Quiet Revolution in Higher Education
The traditional four-year degree is no longer the default path to success.
For decades, a four-year degree was considered the default ticket to success. But today’s students, and increasingly their parents, are challenging that assumption.
The cost of tuition has risen 180% in 40 years, while wages for many recent graduates have barely moved. Faced with a high-cost, low-yield equation, learners are seeking faster, more affordable, and more direct paths to good jobs.
And it is not just about cost. Motivated, career-focused individuals are intentionally bypassing traditional degrees in favor of programs that deliver in-demand skills, industry-recognized credentials, and a clear line of sight to employment. Often in less time and with far less debt than a bachelor’s degree.
Meanwhile, employers in fields like healthcare, IT, advanced manufacturing, construction, and clean energy are struggling to find qualified workers. These roles do not require a four-year degree. They require hands-on training, technical know-how, and proof of competence. The COVID-19 pandemic accelerated this trend, pushing millions to rethink their careers in search of stability and adaptability.
Tuition costs have risen
180%
in the last 40 years
See why this moment matters for education marketers and how to leverage it. Download the full whitepaper now.
Download
BEYOND DEGREES:
The Era of Skills-Based Learning
and learn how you can reimagine your campaigns and lead the narrative.
The cost of tuition has risen
180%
in the last 40 years
The number of students aged 18-20 pursuing certificates has increased
11%
year over year
The global alternative credentials market is projected to grow from $18.83 billion in 2024 to nearly
70 Billion
by 2032
If you’d like to learn more about how we can help you adapt to the evolving education marketing landscape and ramp up your efforts, please contact us today.
OUR LATEST WHITEPAPER
Beyond Degrees:
The Era of Skills-Based Learning
There’s a quiet revolution underway in American education: community colleges and vocational schools are experiencing a renaissance.
Our latest whitepaper covers the data behind this shift and how education marketers can take this opportunity to lead the narrative.
