INSIGHTS
OUR LATEST WHITEPAPER
3rd Annual Parent & Student Survey
The New Rules Of Higher Education Marketing
How AI and Shifting Family Priorities are Reshaping Student Recruitment
AI isn’t new. It’s normal. Students and parents alike are increasingly using LLMs for research – for everything from homework help to their best options for higher education. If families already use AI to choose, the question is: how is your institution meeting them there? Our latest whitepaper outlines how to publish AI-readable answers to the most asked questions, making your value legible to both humans and machines.
Study Hall: Latest Insights
Read the latest Advance Education Insights posts here. From new technologies coming on the higher education field or practical marketing tips that help you shine in your role, we aim to cover all the topics you find of interest.
If you have any request for content, please let us know and we will add to our content schedule. Check back for more blog content weekly!
Featured Posts
Capturing Testimonials During Graduation: Filling the Marketing Tank for Future Efforts
Testimonials are some of the most effective tools in your marketing arsenal. With graduation coming up, it is a perfect […]
9 Winning Video Marketing Ideas for Colleges
Video is key to reaching your target audiences in marketing, but even more so for the digital natives colleges want […]
The Lure of a Sustainable Campus
The environment is the number one concern for Gen Z, with college students mostly falling squarely in […]
On-Campus, Off-Campus, Commuter-Campus: Marketing Student Life Across the Spectrum
Life as a student—that’s the fun part of college. Students look forward to making new friends, trying new clubs or […]
Digital Transformation in Higher Ed Marketing to Weather Enrollment Challenges
The promise of a new way of working in admissions and recruitment is on the horizon, waiting to take hold […]
Appealing to Both Sides of the Political Divide in Education
Partisan divides and polarization are dominant themes in public discourse, and higher education is not immune. Opinions about higher education […]
The Pros & Cons of Social Media Use on Campus: Adapting to Today’s Student Needs
Instagram. TikTok. YouTube. Snapchat. Social media use is high among college students. It is an unavoidable fact of campus life. […]
SEM/SEO Synergy in College Marketing
Higher ed professionals know that students use search engines to discover college websites, which is a crucial part of recruiting. […]
Why Your College’s Location Matters in Marketing
Location, location, location, as they say in real estate. It can help you attract students to your school. But no […]