Higher Ed 2022 Outlook Whitepaper2022-02-01T21:14:27-06:00
2022 higher education outlook

MARKETING AND STUDENT RECRUITMENT IN A NEW AGE

THE 2022 HIGHER EDUCATION OUTLOOK

Quick shifts to online operations in the spring of 2020 caused headaches but also faster digital transformation for many higher education institutions. Not only did instruction adopt new technologies, but every campus department adapted, including admissions and recruitment. New practices have turned many facets of online interaction into the normal mode for communication, accelerating innovations and improvements for higher education. By examining what changed, we can see possible future directions for colleges at all stages of their digital transformation journey.

Learn more in our latest white paper:

MARKETING AND STUDENT RECRUITMENT IN A NEW AGE

THE 2022 HIGHER EDUCATION OUTLOOK

Quick shifts to online operations in the spring of 2020 caused headaches but also faster digital transformation for many higher education institutions. Not only did instruction adopt new technologies, but every campus department adapted, including admissions and recruitment. New practices have turned many facets of online interaction into the normal mode for communication, accelerating innovations and improvements for higher education. By examining what changed, we can see possible future directions for colleges at all stages of their digital transformation journey.

Learn more in our latest white paper:

READY TO DISCUSS YOUR EDUCATION MARKETING STRATEGY? LET’S TALK.

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The Shift in Student Recruitment

By |September 17, 2024|Categories: Insights|Tags: |

Traditional Methods vs. Digital Methods In the past, student recruitment primarily relied on traditional methods such as school visits, college fairs, direct mail campaigns, and print advertisements. These approaches focused on face-to-face interactions and distributing physical materials to prospective students. High school visits allowed admissions officers to connect personally with students and provide detailed information about their institutions.

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