Cost Concerns Are Driving Students Away
More than 80% of high school graduates say they have removed schools from consideration because of cost. In many cases, they did not fully understand the available financial aid options or how tuition was structured.
This represents a missed opportunity for both students and institutions.
Transparent pricing tools, financial literacy content, and proactive scholarship advertising can help rebuild trust and remove barriers to enrollment. Yet 75% of students still rely solely on materials provided by the school to learn about financial aid.
Making your financial support offerings easier to find and understand is not just helpful—it is strategic.
👉 Learn how to use transparency to increase applications in our full whitepaper, Higher Education Marketing: Challenges, Solutions & Strategies.
Download
Higher Ed Marketing:
Challenges, Solutions & Strategies
and learn to better understand and overcome current enrollment marketing challenges.
33%
of undergrads are adult learners
45%
of students struggle to find scholarships
85%
of high school students avoided applying due to cost
If you’d like to learn more about how we can help you adapt to the evolving education marketing landscape and ramp up your efforts, please contact us today.
OUR LATEST WHITEPAPER
Higher Education Marketing
Challenges, Solutions & Strategies
With rising competition from alternative credentials and online education, and fewer students entering college due to the enrollment cliff, higher ed marketers face steep challenges. Our latest whitepaper explores these issues and offers data-driven strategies and expert insights to help navigate them.
