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OUR LATEST WHITEPAPER
AI for Education
A Marketer’s Guide to Visibility, Discovery, and Enrollment in an AI-Mediated World
Prospective students aren’t just searching differently. They’re discovering, comparing, and evaluating institutions through AI before they ever visit a website.
This guide explores how AI is reshaping the enrollment journey and what enrollment marketers can do to improve visibility, build trust, and prepare for the future of student discovery.
Streaming Video For Enrollment Marketing Whitepaper
YouTube has exceeded expectations by becoming the most dominant streaming platform. In 2024, YouTube surpassed Netflix by having 9.7% of all US TV viewership in May, as reported by Nielsen’s “The Gauge” Report. Designed specifically for marketing executives in colleges and universities, this whitepaper explores how streaming video can be strategically interwoven into multi-channel, higher education enrollment marketing campaigns.
Student & Parent Survey 2024 Edition
From a looming demographic enrollment cliff to rising costs [...]
Unlocking the Power of Your Enrollment Data
As a higher education professional, you care about students, student outcomes, a thriving academic community, and the reputation of your programs and institution. And yet, by unlocking critical insights from your data, you can have very real, measurable, and boast-worthy results from the insights.
The Enrollment Cliff Whitepaper
Almost all colleges have seen decreased enrollment over the past decade. Predictions for an even steeper enrollment cliff in 2026 have higher education professionals worried.
2022 Parent Survey Whitepaper
The follow up to our 2022 Student Survey whitepaper is now available! Advance Education surveyed more than 1,000 parents of high school students to measure the extent of their influence over their child’s college decisions.
Student Survey 2022 Edition
To better understand the perspective of high school students about communication from colleges, we surveyed students to get timely answers to questions most relevant to enrollment professionals in a changing media environment to support your campaigns and tell the story of your brand.