Data-Driven Strategy Drives Increase in Return on Ad Spend
DATA-DRIVEN MULTI-CHANNEL CAMPAIGN RESULTS IN 200% INCREASE IN RETURN ON AD SPEND FOR CULINARY SCHOOL A well-established vocational school with locations in New York City (35+ years), Los Angeles (3+ years) as well as an online only program, came to Advance [...]
Public, Four-Year State University Uses Re-Targeting to Bring in Top Recruits
INTENSE FOUR WEEK DIGITAL CAMPAIGN YIELDS AN 88% INCREASE IN ADMITTED STUDENTS FOR THE COLLEGE OF SCIENCE AT A FOUR-YEAR STATE UNIVERSITY For the College of Science at a four-year state university, recruiting high schoolers who excel in science, tech, engineering [...]
Case Study: GMU College of Engineering
In 2023, the campaign ran only April through June, and garnered an average of 217 conversions each month. In 2024, the campaign has been consistently running through the first 6 months of the year, generating an average of 380 per month.
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AI for Education
A Marketer’s Guide to Visibility, Discovery, and Enrollment in an AI-Mediated World
Prospective students aren’t just searching differently. They’re discovering, comparing, and evaluating institutions through AI before they ever visit a website.
This guide explores how AI is reshaping the enrollment journey and what enrollment marketers can do to improve visibility, build trust, and prepare for the future of student discovery.