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In our 2024 TCPRA Annual Conference Presentation
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Building Demand for Workforce Programs
The Challenge SUNY Genesee Community College wanted to [...]
Prospective Students Aren’t Looking for More Information. They’re Looking for Confidence.
Finding schools is only the first step. Our survey shows that once families begin comparing options, they quickly shift from discovery to evaluation. At that stage, students and parents are not asking the same questions. They are both trying to make the right choice, but they use different filters to get there.
Search Costs Are Rising. Strategy Matters More Than Ever.
Finding schools is only the first step. Our survey shows that once families begin comparing options, they quickly shift from discovery to evaluation. At that stage, students and parents are not asking the same questions. They are both trying to make the right choice, but they use different filters to get there.