Parent & Student Survey 2024 Edition: When Do Parents / Students Begin the College Search?
Here is another powerful insight from our Parent & Student Survey Whitepaper highlighting when they begin their search for higher education options.
When did you first start looking into your post-high school education options?
More than 50% of students and parents are searching for options by their sophomore year. Are you marketing to them? Advance Education conducted a nationwide survey of both teens and parents of teens from their freshman year in high school through their first year in college.
The survey was conducted June-July 2023. Read on to learn what students and their parents are looking for from institutions and the right marketing channels to reach them.
OUR LATEST WHITEPAPER
3rd Annual Parent & Student Survey
The New Rules Of Higher Education Marketing
How AI and Shifting Family Priorities are Reshaping Student Recruitment
AI isn’t new. It’s normal. Students and parents alike are increasingly using LLMs for research – for everything from homework help to their best options for higher education. If families already use AI to choose, the question is: how is your institution meeting them there? Our latest whitepaper outlines how to publish AI-readable answers to the most asked questions, making your value legible to both humans and machines.
