Parent & Student Survey 2024 Edition: What Education Options are you Considering?
Our Parent & Student Survey Whitepaper also sheds light on the key considerations influencing students’ thoughts about post-secondary education options. This fundamental question often catches admissions and marketing departments off guard, as both parents and students initiate the process of contemplating and researching post-secondary opportunities as early as their freshman year of high school.
According to the 2022 Census, adults with a bachelor’s degree hold steady at nearly 38%. However, nearly two-thirds of parents and high school students are considering four-year degree programs. Parents appear to be more open to community college and vocational options than their students.
The survey was conducted June-July 2023. Read on to learn what students and their parents are looking for from institutions and the right marketing channels to reach them.
If you’d like to learn more about how we can help you adapt to the evolving education marketing landscape and ramp up your efforts, please contact us today.
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The Prospective Student Journey:
Reaching Traditional College Students
We have identified four specific points in the journey where schools can make small changes that can increase the number of incoming students. Learn how to implement these changes and optimize these opportunities.
