Navigating the AI Toolkit: A Quick Guide to the Platforms Shaping Enrollment
AI is not one tool. It is an ecosystem of platforms that influence how discovery, content, research, and communication happen across the enrollment journey.
The AI for Education: A Comprehensive Guide for 2026 and Beyond outlines a growing landscape of tools, each designed for a specific role. Understanding what each platform is best for is an important step toward using AI with intention rather than chasing trends.
Below is a quick guide to the core platforms highlighted in the whitepaper and how they are already showing up in enrollment work.
ChatGPT
Best for: Conversational research, content drafting, and idea generation
ChatGPT provides a flexible, conversational interface that can answer questions, summarize information, and generate content across formats. It is often used for early research, brainstorming, and first drafts of messaging.
Claude
Best for: Deep analysis, structured reasoning, and long-form synthesis
Claude is designed for thoughtful, detailed responses and performs especially well with complex documents and research-heavy tasks. It is useful when teams need to analyze information and generate more structured outputs.
Google Gemini
Best for: Integrated search, real-time information, and cross-tool support
Gemini connects AI capabilities across Google’s ecosystem, allowing users to research, write, and analyze within familiar tools. It supports information discovery and collaboration.
Perplexity
Best for: Source-backed research and answer generation
Perplexity focuses on providing answers with visible sources, which supports credibility and transparency during research and comparison.
Microsoft Copilot
Best for: Productivity, document creation, and data analysis
Embedded in Microsoft 365, Copilot assists with writing, summarizing, analyzing data, and creating presentations inside Word, Excel, PowerPoint, and Teams. It helps streamline everyday work.
Canva Magic Studio
Best for: Visual content creation and brand-ready design
Canva’s AI features support layout suggestions, image generation, and design automation. It allows teams to produce polished visuals quickly without advanced design skills.
Midjourney
Best for: Creative image generation and conceptual visuals
Midjourney generates original artwork and concept imagery from text prompts. It is often used for creative exploration and visual storytelling.
Notion AI
Best for: Knowledge management, summaries, and internal documentation
Notion AI helps teams organize information, summarize content, and generate structured notes. It supports internal collaboration and knowledge sharing.
Descript
Best for: Audio and video editing through text
Descript transforms media editing by allowing users to edit audio and video through transcripts. It supports faster content production and revision.
Runway ML
Best for: AI-powered video editing and visual effects
Runway ML simplifies video production with tools for background removal, motion tracking, and visual enhancements. It allows teams to create polished video content without advanced editing expertise.
Opus Clip
Best for: Repurposing long-form video into short social clips
Opus Clip automatically generates short, social-ready clips from longer recordings. It helps teams extend the reach of webinars, campus tours, and presentations across social channels.
Bringing the Toolkit Together
Each of these platforms influences how students and families experience an institution, often before a website visit or direct conversation occurs. Together, they form the ecosystem that is redefining how enrollment journeys begin and how teams operate.
This list represents only a portion of the platforms outlined in the AI for Education: A Comprehensive Guide for 2026 and Beyond. The guide includes additional tools and categories to help teams understand the full AI landscape and how each piece fits into a broader strategy.
Understanding what each platform is designed to support helps teams move from experimentation to clarity.
Want to see the complete AI platform landscape?
Our AI for Education: A Comprehensive Guide for 2026 and Beyond explores the tools, use cases, and frameworks education leaders are using today.
Download the full guide: Explore the AI tools, concepts, and use cases education leaders are paying attention to in 2026.
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AI For Education
A Comprehensive Guide for 2026 and Beyond
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AI isn’t new. It’s normal. Students and parents alike are increasingly using LLMs for research – for everything from homework help to their best options for higher education. If families already use AI to choose, the question is: how is your institution meeting them there? Our latest whitepaper outlines how to publish AI-readable answers to the most asked questions, making your value legible to both humans and machines.
