RECENT POSTS
The Enrollment Shift You Can’t Afford to Ignore
The growth is real and measurable. Enrollment in certificate and vocational programs is rising while four-year institutions see declines. See all the data and learn how to turn it into high-performing campaigns.
Why Students Are Choosing Skills Over Status
Vocational and two-year programs aren't second-choice options. They're intentional, strategic moves toward financial stability and career readiness.
Faulkner University: Digital Strategy Drives Online Program Growth
Faulkner University, a private university in Alabama, partnered with Advance [...]
The Quiet Revolution in Higher Education
The traditional four-year degree is no longer the default path to success. With tuition costs up 180% in 40 years and many graduates facing stagnant wages, students are rethinking what education should deliver.
Beyond Degrees: The Era of Skills-Based Learning whitepaper
While headlines tend to focus on elite universities and student loan debt, something more grounded and practical is happening in real time: community colleges and vocational schools are experiencing a renaissance. Driven by affordability, flexibility, and real-world outcomes, these institutions are becoming the preferred choice for a generation that values skills over status.
It’s Not One Fix. It’s the Right Mix.
Higher education marketers are navigating one of the most challenging landscapes in recent history. Rising costs, a shrinking student pipeline, digital fatigue, political pressures, and messy data have all made it increasingly difficult to attract and enroll students. However, with the right strategy in place, each of these challenges presents an opportunity for growth.