You Can’t Market Effectively Without Reliable Data.
Half of colleges and universities report that they do not have access to clean, trustworthy data. This affects everything from targeting ads to managing budgets efficiently.
Improving data quality begins with structure. Creating a cross-functional data team that includes marketing, admissions, IT, and compliance helps ensure that systems and processes are aligned. Once the team is in place, it is essential to establish clear standards for data collection, usage, and privacy.
Regular reviews are equally important. Clean data enables better segmentation, clearer messaging, and more accurate performance insights. If your team lacks internal resources, partnering with a trusted analytics expert can help fill the gaps.
👉 We share practical ways to organize, clean, and activate your data in our full whitepaper, Higher Education Marketing: Challenges, Solutions & Strategies.
Download
Higher Ed Marketing:
Challenges, Solutions & Strategies
and learn to better understand and overcome current enrollment marketing challenges.
33%
of undergrads are adult learners
45%
of students struggle to find scholarships
85%
of high school students avoided applying due to cost
OUR LATEST WHITEPAPER
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AI isn’t new. It’s normal. Students and parents alike are increasingly using LLMs for research – for everything from homework help to their best options for higher education. If families already use AI to choose, the question is: how is your institution meeting them there? Our latest whitepaper outlines how to publish AI-readable answers to the most asked questions, making your value legible to both humans and machines.
