You Can’t Market Effectively Without Reliable Data.
Half of colleges and universities report that they do not have access to clean, trustworthy data. This affects everything from targeting ads to managing budgets efficiently.
Improving data quality begins with structure. Creating a cross-functional data team that includes marketing, admissions, IT, and compliance helps ensure that systems and processes are aligned. Once the team is in place, it is essential to establish clear standards for data collection, usage, and privacy.
Regular reviews are equally important. Clean data enables better segmentation, clearer messaging, and more accurate performance insights. If your team lacks internal resources, partnering with a trusted analytics expert can help fill the gaps.
👉 We share practical ways to organize, clean, and activate your data in our full whitepaper, Higher Education Marketing: Challenges, Solutions & Strategies.
Download
Higher Ed Marketing:
Challenges, Solutions & Strategies
and learn to better understand and overcome current enrollment marketing challenges.
33%
of undergrads are adult learners
45%
of students struggle to find scholarships
85%
of high school students avoided applying due to cost
If you’d like to learn more about how we can help you adapt to the evolving education marketing landscape and ramp up your efforts, please contact us today.
OUR LATEST WHITEPAPER
Higher Education Marketing
Challenges, Solutions & Strategies
With rising competition from alternative credentials and online education, and fewer students entering college due to the enrollment cliff, higher ed marketers face steep challenges. Our latest whitepaper explores these issues and offers data-driven strategies and expert insights to help navigate them.
