Where Do High School Students Pay Attention to Potential Colleges?
When it is time to focus attention on their potential school options, students shift to noticing email and social media the most, with still directing some attention to what they hear from counselors. With email almost three times as likely to get a student’s attention, it has more prominence by far than direct mail. Note that the regular mail metric is much less important to students, making the shift to email a crucial step for colleges looking to get eyes and thoughts on enrollment from prospects.
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3rd Annual Parent & Student Survey
The New Rules Of Higher Education Marketing
How AI and Shifting Family Priorities are Reshaping Student Recruitment
AI isn’t new. It’s normal. Students and parents alike are increasingly using LLMs for research – for everything from homework help to their best options for higher education. If families already use AI to choose, the question is: how is your institution meeting them there? Our latest whitepaper outlines how to publish AI-readable answers to the most asked questions, making your value legible to both humans and machines.
