Uncertainty Is Part of the Job. Preparation Should Be Too.
Political pressure is adding a new layer of complexity to higher education marketing. From shifting legislation to unexpected campus events, the ability to communicate clearly and quickly has never been more important.
Creating a crisis communication plan does not have to be complicated, but it must be intentional. Institutions should define roles, anticipate likely scenarios, draft messaging templates, and ensure teams are trained to respond calmly and effectively.
Marketing teams also play a key role in cross-campus coordination. A strong plan should include guidelines for internal and external communication, a clear escalation process, and ongoing collaboration with leadership, legal, and student affairs.
Being prepared does more than reduce risk. It builds trust and ensures your institution can respond with confidence when it matters most.
👉 See how to get started in our full whitepaper, Higher Education Marketing: Challenges, Solutions & Strategies.
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Higher Ed Marketing:
Challenges, Solutions & Strategies
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33%
of undergrads are adult learners
45%
of students struggle to find scholarships
85%
of high school students avoided applying due to cost
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AI for Education
A Marketer’s Guide to Visibility, Discovery, and Enrollment in an AI-Mediated World
Prospective students aren’t just searching differently. They’re discovering, comparing, and evaluating institutions through AI before they ever visit a website.
This guide explores how AI is reshaping the enrollment journey and what enrollment marketers can do to improve visibility, build trust, and prepare for the future of student discovery.
