Uncertainty Is Part of the Job. Preparation Should Be Too.
Political pressure is adding a new layer of complexity to higher education marketing. From shifting legislation to unexpected campus events, the ability to communicate clearly and quickly has never been more important.
Creating a crisis communication plan does not have to be complicated, but it must be intentional. Institutions should define roles, anticipate likely scenarios, draft messaging templates, and ensure teams are trained to respond calmly and effectively.
Marketing teams also play a key role in cross-campus coordination. A strong plan should include guidelines for internal and external communication, a clear escalation process, and ongoing collaboration with leadership, legal, and student affairs.
Being prepared does more than reduce risk. It builds trust and ensures your institution can respond with confidence when it matters most.
👉 See how to get started in our full whitepaper, Higher Education Marketing: Challenges, Solutions & Strategies.
Download
Higher Ed Marketing:
Challenges, Solutions & Strategies
and learn to better understand and overcome current enrollment marketing challenges.
33%
of undergrads are adult learners
45%
of students struggle to find scholarships
85%
of high school students avoided applying due to cost
If you’d like to learn more about how we can help you adapt to the evolving education marketing landscape and ramp up your efforts, please contact us today.
OUR LATEST WHITEPAPER
Beyond Degrees:
The Era of Skills-Based Learning
There’s a quiet revolution underway in American education: community colleges and vocational schools are experiencing a renaissance.
Our latest whitepaper covers the data behind this shift and how education marketers can take this opportunity to lead the narrative.
