Uncertainty Is Part of the Job. Preparation Should Be Too.
Political pressure is adding a new layer of complexity to higher education marketing. From shifting legislation to unexpected campus events, the ability to communicate clearly and quickly has never been more important.
Creating a crisis communication plan does not have to be complicated, but it must be intentional. Institutions should define roles, anticipate likely scenarios, draft messaging templates, and ensure teams are trained to respond calmly and effectively.
Marketing teams also play a key role in cross-campus coordination. A strong plan should include guidelines for internal and external communication, a clear escalation process, and ongoing collaboration with leadership, legal, and student affairs.
Being prepared does more than reduce risk. It builds trust and ensures your institution can respond with confidence when it matters most.
👉 See how to get started in our full whitepaper, Higher Education Marketing: Challenges, Solutions & Strategies.
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Higher Ed Marketing:
Challenges, Solutions & Strategies
and learn to better understand and overcome current enrollment marketing challenges.
33%
of undergrads are adult learners
45%
of students struggle to find scholarships
85%
of high school students avoided applying due to cost
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