Two-Thirds of Students Pick Colleges Based on Post-Grad Success—Is Your Marketing Missing This Critical Message?!
What about your school is attracting new students?
New dorms? A great football team? That new three-dimensional direct mail piece?
Our new report – The Second Annual Parents and Students Survey – answers the question, why do students choose one school over another? Our data shows, more than anything else, students are looking for a school that will set them up for financial success AFTER they graduate.
What motivates students’ choices?
Is your school demonstrating how you are prepping students to win post-graduation? Do you have the right content on your website? Do you have the right targeting and messaging to get noticed where students are spending their digital lives?
Learn more about how students think about their educational choices in our latest report. Download the 2nd Annual Parent & Student Survey Report from Advance Education.
Fill out the form below to download the report.
Download
The 2nd Annual
Parent & Student Survey
FOR HIGHER EDUCATION
and learn how to better reach your most targeted enrollment segments: students and their parents.
This guide outlines the biggest current challenges of education marketers, and ideas showing how your enrollment strategy can overcome and thrive.
95%
of parents are using digital sources to research post-secondary options for their children
95%
of ALL teens use YouTube
2x
the number of parents are considering vocational schools than their children
Other areas we cover that will help increase awareness of your institution among students and their parents:
OUR LATEST WHITEPAPER
3rd Annual Parent & Student Survey
The New Rules Of Higher Education Marketing
How AI and Shifting Family Priorities are Reshaping Student Recruitment
AI isn’t new. It’s normal. Students and parents alike are increasingly using LLMs for research – for everything from homework help to their best options for higher education. If families already use AI to choose, the question is: how is your institution meeting them there? Our latest whitepaper outlines how to publish AI-readable answers to the most asked questions, making your value legible to both humans and machines.
