The Pressure’s On, But So Is The Opportunity
Higher education marketers are navigating one of the most challenging landscapes in recent history.
Rising costs, a shrinking student pipeline, digital fatigue, political pressures, and messy data have all made it increasingly difficult to attract and enroll students.
However, with the right strategy in place, each of these challenges presents an opportunity for growth.
In our latest whitepaper, we outline the key hurdles institutions are facing — and how to overcome them:
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The enrollment cliff and shifting demographics
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Rising concerns about the cost of education
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Digital marketing fatigue and oversaturation
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Political pressure and crisis communication readiness
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Declining trust in higher education
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Inconsistent or messy data management
Whether you’re trying to reverse enrollment declines or simply refine your approach, this resource offers practical solutions to help your marketing efforts stand out.
👉 Fill out the form below to download Higher Education Marketing: Challenges, Solutions & Strategies to start moving forward with confidence.
Download
Higher Ed Marketing:
Challenges, Solutions & Strategies
and learn to better understand and overcome current enrollment marketing challenges.
33%
of undergrads are adult learners
45%
of students struggle to find scholarships
85%
of high school students avoided applying due to cost
OUR LATEST WHITEPAPER
3rd Annual Parent & Student Survey
The New Rules Of Higher Education Marketing
How AI and Shifting Family Priorities are Reshaping Student Recruitment
AI isn’t new. It’s normal. Students and parents alike are increasingly using LLMs for research – for everything from homework help to their best options for higher education. If families already use AI to choose, the question is: how is your institution meeting them there? Our latest whitepaper outlines how to publish AI-readable answers to the most asked questions, making your value legible to both humans and machines.
