The Marketing Moves That Drove Record Enrollment
When Kalamazoo Valley Community College embraced the Michigan Reconnect program, they did more than meet enrollment goals. They became the top choice among applicants in their region.
Their secret? A comprehensive marketing strategy using branding, paid social, OTT, YouTube, and storytelling that celebrated student success.
Another college boosted Culinary Arts enrollment with content-rich campaigns that put hands-on training in the spotlight. The result was a measurable jump in inquiries, stronger awareness in the community, and alignment with workforce needs.
See exactly how these campaigns were built and the results they achieved.
Download the whitepaper now.
Download
BEYOND DEGREES:
The Era of Skills-Based Learning
and learn how you can reimagine your campaigns and lead the narrative.
The cost of tuition has risen
180%
in the last 40 years
The number of students aged 18-20 pursuing certificates has increased
11%
year over year
The global alternative credentials market is projected to grow from $18.83 billion in 2024 to nearly
70 Billion
by 2032
OUR LATEST WHITEPAPER
3rd Annual Parent & Student Survey
The New Rules Of Higher Education Marketing
How AI and Shifting Family Priorities are Reshaping Student Recruitment
AI isn’t new. It’s normal. Students and parents alike are increasingly using LLMs for research – for everything from homework help to their best options for higher education. If families already use AI to choose, the question is: how is your institution meeting them there? Our latest whitepaper outlines how to publish AI-readable answers to the most asked questions, making your value legible to both humans and machines.
