The Enrollment Shift You Can’t Afford to Ignore
The growth is real and measurable.
Students aged 18–20 pursuing certificates jumped
11%
year over year
Enrollment in certificate and vocational programs is rising while four-year institutions see declines. Students aged 18–20 pursuing certificates jumped 11% year over year.
The global alternative credentials market is projected to hit $70 billion by 2032. And in our latest survey, parents were twice as likely as students to consider vocational education.
These stats aren’t just trends. They’re proof of a mindset shift toward practical, marketable skills.
See all the data and learn how to turn it into high-performing campaigns. Get the whitepaper now.
Download
BEYOND DEGREES:
The Era of Skills-Based Learning
and learn how you can reimagine your campaigns and lead the narrative.
The cost of tuition has risen
180%
in the last 40 years
The number of students aged 18-20 pursuing certificates has increased
11%
year over year
The global alternative credentials market is projected to grow from $18.83 billion in 2024 to nearly
70 Billion
by 2032
OUR LATEST WHITEPAPER
3rd Annual Parent & Student Survey
The New Rules Of Higher Education Marketing
How AI and Shifting Family Priorities are Reshaping Student Recruitment
AI isn’t new. It’s normal. Students and parents alike are increasingly using LLMs for research – for everything from homework help to their best options for higher education. If families already use AI to choose, the question is: how is your institution meeting them there? Our latest whitepaper outlines how to publish AI-readable answers to the most asked questions, making your value legible to both humans and machines.
