Students Don’t Just Pick Schools. They Pick Values.
Confidence in higher education is declining. However, students do not need to trust the entire industry. They need to trust your institution.
That trust begins with how your school communicates its values. Students are more likely to engage with colleges that reflect their beliefs and actively support causes such as diversity, equity, and inclusion, mental health, and campus safety. In fact, 52% of students say they would reconsider enrollment if those programs were removed.
Personal connection also plays a critical role. More than 40% of students want a personal invitation to visit, and many say peer-to-peer communication is one of the most persuasive forms of outreach.
Branding and personalization are not soft strategies. They are essential tools for enrollment success.
👉 See how to put them to work in our full whitepaper, Higher Education Marketing: Challenges, Solutions & Strategies.
Download
Higher Ed Marketing:
Challenges, Solutions & Strategies
and learn to better understand and overcome current enrollment marketing challenges.
33%
of undergrads are adult learners
45%
of students struggle to find scholarships
85%
of high school students avoided applying due to cost
OUR LATEST WHITEPAPER
3rd Annual Parent & Student Survey
The New Rules Of Higher Education Marketing
How AI and Shifting Family Priorities are Reshaping Student Recruitment
AI isn’t new. It’s normal. Students and parents alike are increasingly using LLMs for research – for everything from homework help to their best options for higher education. If families already use AI to choose, the question is: how is your institution meeting them there? Our latest whitepaper outlines how to publish AI-readable answers to the most asked questions, making your value legible to both humans and machines.
