Preparing Students for Jobs That Will Always Be in Demand
The workforce is changing, but many skilled trades remain strong, stable, and growing.
Careers in construction, renewable energy, HVAC, and infrastructure require expertise that can’t be outsourced or easily automated.
These programs offer students not just skills but lasting career security. That’s a message worth repeating in every campaign.
For marketers, the future of workforce education is about showing demand, linking programs to industry growth, and positioning them as a smart choice for the long haul.
See how to future-proof your marketing approach. Download the whitepaper.
Download
BEYOND DEGREES:
The Era of Skills-Based Learning
and learn how you can reimagine your campaigns and lead the narrative.
The cost of tuition has risen
180%
in the last 40 years
The number of students aged 18-20 pursuing certificates has increased
11%
year over year
The global alternative credentials market is projected to grow from $18.83 billion in 2024 to nearly
70 Billion
by 2032
OUR LATEST WHITEPAPER
3rd Annual Parent & Student Survey
The New Rules Of Higher Education Marketing
How AI and Shifting Family Priorities are Reshaping Student Recruitment
AI isn’t new. It’s normal. Students and parents alike are increasingly using LLMs for research – for everything from homework help to their best options for higher education. If families already use AI to choose, the question is: how is your institution meeting them there? Our latest whitepaper outlines how to publish AI-readable answers to the most asked questions, making your value legible to both humans and machines.
