Parent & Student Survey 2024 Edition: Top 7 Reasons Why Students Pursue Secondary Education

Parent & Student Survey,whitepaper

Our Parent & Student Survey Whitepaper emphasizes the importance of understanding why students pursue post-secondary education and identifying what is most important to both students and their parents. These insights are crucial for building an effective marketing strategy. At every stage of the student decision journey, schools of all types should consider that financial security (cited by 71% of respondents) and finding employment (mentioned by 54% of respondents) rank as the top concerns for students.

The survey was conducted June-July 2023. Read on to learn what students and their parents are looking for from institutions and the right marketing channels to reach them.

If you’d like to learn more about how we can help you adapt to the evolving education marketing landscape and ramp up your efforts, please contact us today.

Artwork194_c6bd096c-3249-4ff2-b4bd-5e1524b9f4c9

OUR LATEST WHITEPAPER

Higher Education Marketing

Challenges, Solutions & Strategies

With rising competition from alternative credentials and online education, and fewer students entering college due to the enrollment cliff, higher ed marketers face steep challenges. Our latest whitepaper explores these issues and offers data-driven strategies and expert insights to help navigate them.

DOWNLOAD

Parent & Student Survey 2024 Edition: Top 7 Reasons Why Students Pursue Secondary Education

If you’d like to learn more about how we can help you adapt to the evolving education marketing landscape and ramp up your efforts, please contact us today.

Cost Concerns Are Driving Students Away

The Enrollment Cliff Is Coming, But You Still Have Time

The Pressure’s On, But So Is The Opportunity

Advance Education Now an Approved Marketing Vendor for the State of South Carolina

Higher Education Marketing

Challenges, Solutions & Strategies

Let’s work together on your student enrollment strategy.