Parent & Student Survey 2024 Edition: Parent Influence in Search Process
Our Parent & Student Survey Whitepaper reveals who holds the reins in the search process for students. In the educational journey, parents emerge as significant influencers in a teenager’s life. Although teenagers may not always seek their parents’ opinions on matters like wardrobe or music choices, when it comes to the crucial decision of applying to schools, most students heavily rely on their parents’ perspectives.
The costs of post-secondary education are challenging for parents and students to consider. College will have the biggest financial impact in a student’s life so far. For parents, it may be the largest purchase they make besides their home mortgage.
The survey was conducted June-July 2023. Read on to learn what students and their parents are looking for from institutions and the right marketing channels to reach them.
OUR LATEST WHITEPAPER
3rd Annual Parent & Student Survey
The New Rules Of Higher Education Marketing
How AI and Shifting Family Priorities are Reshaping Student Recruitment
AI isn’t new. It’s normal. Students and parents alike are increasingly using LLMs for research – for everything from homework help to their best options for higher education. If families already use AI to choose, the question is: how is your institution meeting them there? Our latest whitepaper outlines how to publish AI-readable answers to the most asked questions, making your value legible to both humans and machines.
