Parent Power: The Missing Link in Your Enrollment Strategy (New Data Reveals What Actually Drives Family Decisions)

Is your enrollment strategy only reaching half of your decision makers?

Colleges are laser focused on convincing students their school is the right choice – but our research shows parents have tremendous influence on most post-secondary choices including:

1
Where students apply
2
How many applications students submit
3
How much debt students will accept
4
What students major in
5
And more!

Parents are major influencers in their students’ higher education decisions

An important part of any enrollment strategy is unlocking the power of the parent. Parents reveal the key information they are looking for to help steer their student to your school. Get our latest report detailing how students and their parents are figuring out what options are right for them. Find out how to reach these two segments and motivate them to take the next step. Download the 2nd Annual Parent & Student Survey Report from Advance Education.

Fill out the form below to download the report.

Download

The 2nd Annual

Parent & Student Survey

FOR HIGHER EDUCATION

and learn how to better reach your most targeted enrollment segments: students and their parents.

This guide outlines the biggest current challenges of education marketers, and ideas showing how your enrollment strategy can overcome and thrive.

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95%

of parents are using digital sources to research post-secondary options for their children

95%

of ALL teens use YouTube

2x

the number of parents are considering vocational schools than their children

Other areas we cover that will help increase awareness of your institution among students and their parents:

The most important factors considered in the college search process:
- what motivates students’ choices
- what parents consider the most important factors
How students and their parents interact with school advertising:
- The apps where students AND their parents spend most of their ‘social media’ time
- What other sources are used for school research: digital, direct mail, etc.
How to use the survey insights to optimize your enrollment strategy:
- Vocational schools
- Community colleges
- Four-year universities

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OUR LATEST WHITEPAPER

Beyond Degrees:

The Era of Skills-Based Learning

There’s a quiet revolution underway in American education: community colleges and vocational schools are experiencing a renaissance.

Our latest whitepaper covers the data behind this shift and how education marketers can take this opportunity to lead the narrative.

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If you’d like to learn more about how we can help you adapt to the evolving education marketing landscape and ramp up your efforts, please contact us today.

Let’s work together on your student enrollment strategy.