If Everyone Is Tuning Out Your Ads, It May Be Time to Rethink Them
Digital marketing fatigue is real. 70% of consumers unsubscribed from brand emails within just three months due to excessive messaging.
The issue is not the volume of marketing but the lack of relevance.
Interactive ads are 2.9 times more likely to engage Gen Z than static banners. Additionally, 81% of consumers are more likely to open emails that align with their interests. Among students, 71% prefer personalized content about academic programs and majors.
By combining relevant messaging with smarter ad frequency, native placements, and refreshed creative, institutions can break through the noise and improve engagement.
👉 Find actionable tips and examples in our full whitepaper, Higher Education Marketing: Challenges, Solutions & Strategies.
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Higher Ed Marketing:
Challenges, Solutions & Strategies
and learn to better understand and overcome current enrollment marketing challenges.
33%
of undergrads are adult learners
45%
of students struggle to find scholarships
85%
of high school students avoided applying due to cost
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OUR LATEST WHITEPAPER
AI for Education
A Marketer’s Guide to Visibility, Discovery, and Enrollment in an AI-Mediated World
Prospective students aren’t just searching differently. They’re discovering, comparing, and evaluating institutions through AI before they ever visit a website.
This guide explores how AI is reshaping the enrollment journey and what enrollment marketers can do to improve visibility, build trust, and prepare for the future of student discovery.
