If Everyone Is Tuning Out Your Ads, It May Be Time to Rethink Them
Digital marketing fatigue is real. 70% of consumers unsubscribed from brand emails within just three months due to excessive messaging.
The issue is not the volume of marketing but the lack of relevance.
Interactive ads are 2.9 times more likely to engage Gen Z than static banners. Additionally, 81% of consumers are more likely to open emails that align with their interests. Among students, 71% prefer personalized content about academic programs and majors.
By combining relevant messaging with smarter ad frequency, native placements, and refreshed creative, institutions can break through the noise and improve engagement.
👉 Find actionable tips and examples in our full whitepaper, Higher Education Marketing: Challenges, Solutions & Strategies.
Download
Higher Ed Marketing:
Challenges, Solutions & Strategies
and learn to better understand and overcome current enrollment marketing challenges.
33%
of undergrads are adult learners
45%
of students struggle to find scholarships
85%
of high school students avoided applying due to cost
OUR LATEST WHITEPAPER
3rd Annual Parent & Student Survey
The New Rules Of Higher Education Marketing
How AI and Shifting Family Priorities are Reshaping Student Recruitment
AI isn’t new. It’s normal. Students and parents alike are increasingly using LLMs for research – for everything from homework help to their best options for higher education. If families already use AI to choose, the question is: how is your institution meeting them there? Our latest whitepaper outlines how to publish AI-readable answers to the most asked questions, making your value legible to both humans and machines.
