If Everyone Is Tuning Out Your Ads, It May Be Time to Rethink Them
Digital marketing fatigue is real. 70% of consumers unsubscribed from brand emails within just three months due to excessive messaging.
The issue is not the volume of marketing but the lack of relevance.
Interactive ads are 2.9 times more likely to engage Gen Z than static banners. Additionally, 81% of consumers are more likely to open emails that align with their interests. Among students, 71% prefer personalized content about academic programs and majors.
By combining relevant messaging with smarter ad frequency, native placements, and refreshed creative, institutions can break through the noise and improve engagement.
👉 Find actionable tips and examples in our full whitepaper, Higher Education Marketing: Challenges, Solutions & Strategies.
Download
Higher Ed Marketing:
Challenges, Solutions & Strategies
and learn to better understand and overcome current enrollment marketing challenges.
33%
of undergrads are adult learners
45%
of students struggle to find scholarships
85%
of high school students avoided applying due to cost
If you’d like to learn more about how we can help you adapt to the evolving education marketing landscape and ramp up your efforts, please contact us today.
Related Posts
OUR LATEST WHITEPAPER
Beyond Degrees:
The Era of Skills-Based Learning
There’s a quiet revolution underway in American education: community colleges and vocational schools are experiencing a renaissance.
Our latest whitepaper covers the data behind this shift and how education marketers can take this opportunity to lead the narrative.
