How to Win in the New Education Era
The path forward is clear for marketers ready to embrace the vocational and skills-based education boom.
Position trades as secure careers, build urgency for at-risk audiences, use AI tools to market effectively, and target with precision using audience data.
Speak to the desire for security as much as success. Show real-world demand, employer partnerships, and outcomes that matter.
The institutions that adapt now will capture the students—and the loyalty—that will shape the next decade.
The institutions that adapt now will capture the students that will
shape the next decade
This is the playbook your competitors don’t want you to have. Download the full whitepaper now.
Download
BEYOND DEGREES:
The Era of Skills-Based Learning
and learn how you can reimagine your campaigns and lead the narrative.
The cost of tuition has risen
180%
in the last 40 years
The number of students aged 18-20 pursuing certificates has increased
11%
year over year
The global alternative credentials market is projected to grow from $18.83 billion in 2024 to nearly
70 Billion
by 2032
OUR LATEST WHITEPAPER
3rd Annual Parent & Student Survey
The New Rules Of Higher Education Marketing
How AI and Shifting Family Priorities are Reshaping Student Recruitment
AI isn’t new. It’s normal. Students and parents alike are increasingly using LLMs for research – for everything from homework help to their best options for higher education. If families already use AI to choose, the question is: how is your institution meeting them there? Our latest whitepaper outlines how to publish AI-readable answers to the most asked questions, making your value legible to both humans and machines.
