How Much Influence Do Parents Have Over College Selection?
Almost half of parents feel they influence college choice, yet the student will make the final decision.
About 23% of survey respondents felt they have an influence and must ultimately agree to the college choice. However, almost 20% of parents said that it is ultimately up to the student, and just 10% said they are in charge of the college selection process for their children.
Download our latest whitepaper to learn more efficient ways to reach parents in 2022
OUR LATEST WHITEPAPER
3rd Annual Parent & Student Survey
The New Rules Of Higher Education Marketing
How AI and Shifting Family Priorities are Reshaping Student Recruitment
AI isn’t new. It’s normal. Students and parents alike are increasingly using LLMs for research – for everything from homework help to their best options for higher education. If families already use AI to choose, the question is: how is your institution meeting them there? Our latest whitepaper outlines how to publish AI-readable answers to the most asked questions, making your value legible to both humans and machines.
