MARKETING AND STUDENT RECRUITMENT IN A NEW AGE
THE 2022 HIGHER EDUCATION OUTLOOK
Quick shifts to online operations in the spring of 2020 caused headaches but also faster digital transformation for many higher education institutions. Not only did instruction adopt new technologies, but every campus department adapted, including admissions and recruitment. New practices have turned many facets of online interaction into the normal mode for communication, accelerating innovations and improvements for higher education. By examining what changed, we can see possible future directions for colleges at all stages of their digital transformation journey.
Learn more in our latest white paper:
MARKETING AND STUDENT RECRUITMENT IN A NEW AGE
THE 2022 HIGHER EDUCATION OUTLOOK
Quick shifts to online operations in the spring of 2020 caused headaches but also faster digital transformation for many higher education institutions. Not only did instruction adopt new technologies, but every campus department adapted, including admissions and recruitment. New practices have turned many facets of online interaction into the normal mode for communication, accelerating innovations and improvements for higher education. By examining what changed, we can see possible future directions for colleges at all stages of their digital transformation journey.
Learn more in our latest white paper:
READY TO DISCUSS YOUR EDUCATION MARKETING STRATEGY? LET’S TALK.
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According to our annual survey, parents and their students – perhaps surprisingly – value nearly the same aspects of the post-secondary education experience and are mostly on the same page about their larger concerns.
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Through our latest annual survey, we learned a great deal about the higher education decision making process for both students and their parents. We uncovered some overlapping influences as well as some divergent ones, and saw just how much some things matter to each target segment.
Survey Insights: The Challenges and Opportunities
In our 2nd Annual Parents and Students Post-Secondary Education Survey, we outline how all institutions – public and private four-year schools, community colleges, and vocational education programs – can work through or mitigate significant challenges impacting enrollment, including the Enrollment Cliff, rising education costs and ROI of post-secondary education, labor market demands and much more.