Factors That Influence Search Engine Rankings
Factors That Influence Search Engine Rankings
Now that you understand the importance of ranking in your student enrollment journey, let’s talk about what factors can make or break your site’s place on the SERPs. According to Backlinko, there are roughly 200 ranking factors. This can make managing optimizations a struggle even for SEO experts. Nevertheless, you can make great strides with your higher education SEO campaigns by dialing in on the following:
Keyword Optimization:
- Identifying and using relevant keywords that prospective
students are likely to search for is fundamental. - Keywords should reflect specific programs, degree types,
and locations. - Proper keyword integration into the website’s content, titles,
meta descriptions, and headers is crucial.
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If you’d like to learn more about how we can help you adapt to the evolving education marketing landscape and ramp up your efforts, please contact us today.
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