Cost Concerns Are Driving Students Away
More than 80% of high school graduates say they have removed schools from consideration because of cost. In many cases, they did not fully understand the available financial aid options or how tuition was structured.
This represents a missed opportunity for both students and institutions.
Transparent pricing tools, financial literacy content, and proactive scholarship advertising can help rebuild trust and remove barriers to enrollment. Yet 75% of students still rely solely on materials provided by the school to learn about financial aid.
Making your financial support offerings easier to find and understand is not just helpful—it is strategic.
👉 Learn how to use transparency to increase applications in our full whitepaper, Higher Education Marketing: Challenges, Solutions & Strategies.
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Higher Ed Marketing:
Challenges, Solutions & Strategies
and learn to better understand and overcome current enrollment marketing challenges.
33%
of undergrads are adult learners
45%
of students struggle to find scholarships
85%
of high school students avoided applying due to cost
OUR LATEST WHITEPAPER
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AI isn’t new. It’s normal. Students and parents alike are increasingly using LLMs for research – for everything from homework help to their best options for higher education. If families already use AI to choose, the question is: how is your institution meeting them there? Our latest whitepaper outlines how to publish AI-readable answers to the most asked questions, making your value legible to both humans and machines.
