71% of Students Want to Know THIS Before Adding Your School to the Short List (are you Providing It?)
Higher Education Marketers, are your recruitment strategies enticing students to add your school to the short list, identify their interest and take the next step to visit or apply?
Our latest research reveals critical insights into what information prospective students prioritize when considering a specific school:
71% want specific program, major, and admissions details
55% seek job placement data upon program completion
42% value campus tour invitations (virtual or in-person)
37% want to hear directly from current students
What information do you need to consider a specific school?
Is your marketing strategy addressing these priorities? Or are you focusing on elements that fewer students care about, like cost calculators (31%) and branded merchandise (17%)?
Download the full report to learn when students start their search, how influential parents are in the process, and what students and parents MUST know to apply to your school. Download the 2nd Annual Parent & Student Survey Report from Advance Education.
Learn more about how students think about their educational choices. Fill out the form below to download the report.
Download
The 2nd Annual
Parent & Student Survey
FOR HIGHER EDUCATION
and learn how to better reach your most targeted enrollment segments: students and their parents.
This guide outlines the biggest current challenges of education marketers, and ideas showing how your enrollment strategy can overcome and thrive.
95%
of parents are using digital sources to research post-secondary options for their children
95%
of ALL teens use YouTube
2x
the number of parents are considering vocational schools than their children
Other areas we cover that will help increase awareness of your institution among students and their parents:
OUR LATEST WHITEPAPER
3rd Annual Parent & Student Survey
The New Rules Of Higher Education Marketing
How AI and Shifting Family Priorities are Reshaping Student Recruitment
AI isn’t new. It’s normal. Students and parents alike are increasingly using LLMs for research – for everything from homework help to their best options for higher education. If families already use AI to choose, the question is: how is your institution meeting them there? Our latest whitepaper outlines how to publish AI-readable answers to the most asked questions, making your value legible to both humans and machines.
