Immediate College Enrollment Rate 2022

2022 Immediate College Enrollment Rate

Charts below highlight the immediate college enrollment rate across the United States.

The first challenge we are facing in the higher education space is the growing segment of population that do not see value in attending college.

Not since 2001 have we experienced participation this low (61.8).

Being a first generation college student, I have always known higher education would be the key for many unlocks across my life and I deeply value the experience.
As a lifelong student, I recently learned what the Immediate College Enrollment Rate represents and seeing the trend line barely achieve a passing grade illustrates the need for powerful storytelling and showcasing value across all brands in higher education.

2022 Data Source:

Source: BLS.GOV Link

2021 Data Source:

advance education third annual parent and student survey whitepaper 2026

OUR LATEST WHITEPAPER

3rd Annual Parent & Student Survey

The New Rules Of Higher Education Marketing

How AI and Shifting Family Priorities are Reshaping Student Recruitment

AI isn’t new. It’s normal. Students and parents alike are increasingly using LLMs for research – for everything from homework help to their best options for higher education. If families already use AI to choose, the question is: how is your institution meeting them there? Our latest whitepaper outlines how to publish AI-readable answers to the most asked questions, making your value legible to both humans and machines.

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