Southern Union State Community College
Southern Union State Community College, serving students across six rural Alabama counties, wanted to boost registrations for its Veterinary Technology Program ahead of Fall 2025. With affordability, technical excellence, and health science training at its core, the college needed to cut through the noise and reach the right students quickly.
The Objective
Southern Union partnered with Advance Education to:
Increase
new users to the site
Increase
key events on the site
Increase
visibility to the program-overview page
Increase
registrations to the program
The Strategy
Advance Education developed a multi-channel digital strategy to move prospective students from awareness to action:
YouTube Video Ads
Delivered over 226 hours of program-specific watch time, building strong initial awareness.
Digital Display Ads
Drove 2,400+ clicks, moving audiences from awareness into engagement.
Search Engine Marketing
Captured 19.75% regional impression share while maintaining a strong $1.35 CPC, generating 250+ program clicks.
Social Media Ads
Reached 20,000+ accounts, averaging 4.8 ad frequency, producing 1,193 clicks.
CAMPAIGN RESULTS
The campaign outperformed expectations:
476%
increase
in views on the Vet Tech program page
489.5%
increase
in event counts tied to the program page
Key events
rose by 50%
fueling strong conversion activity
Demand was so high that Southern Union paused the campaign early because classes filled before the registration deadline
Key Takeaways
Highly targeted campaigns
can drive major results even under strict geographic limitations
Layering
awareness + engagement + conversion channels creates measurable lift
Strategic pacing matters
starting even a few weeks earlier could have provided flexibility once seats filled
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