University of South Alabama College of Nursing
University of South Alabama’s College of Nursing has about 4,000 students, working in classrooms and labs in Mobile and through online programs from all areas of the country. USA CON has educated nearly 14,000 nursing professionals who provide quality healthcare around the world.
In Spring 2020, USA College of Nursing partnered with Alabama Media Group with the goal of boosting awareness, consideration and increasing the number of applications for their online BSN program.
Key Campaign Objectives
Solutions
Email Marketing
SEM
Social Media
Digital Display
Content Marketing
Email Marketing
Targeted emails were delivered directly to the inboxes of RNs/LPNs, communicating the benefits of continuing their education and earning a BSN with USA CON.
Social Media Marketing
Targeted to RNs/LPNs on Facebook, Instagram and LinkedIn who might have an interest in earning their BSN.
SEM
AMG launched a search engine marketing campaign across the top search engines: Google, Bing, and Yahoo! to increase visibility in search results for active seekers for BSN/MSN programs.
AMG tracked performance indicators such as goal completions, session duration and overall quality of site traffic and optimized the campaign accordingly.
Digital display
In order to create awareness for USA Nursing, a targeted online display advertising campaign was deployed on AL.com. One ad set promoted their blog posts, and the other had a CTA (call to action) of applying for the nursing program.
Content Marketing
Six blogs were created, posted and promoted in order to educate readers and boost USA College of Nursing’s message to potential applicants:
- HR insider tips for securing the nursing career of your dreams
- Self-Care Tips for Success as You Pursue Your BSN
- 5 Reasons to Obtain a BSN Degree
- RN to BSN: Choose USA College of Nursing to Advance your Career
- Advancing your health care career when the world needs you most: Fast-track your impact with the RN to BSN program
- How Understanding Healthcare Policy Can Help You Up the Ante on Your Nursing Career
Results
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