Baldwin County Public Schools
Baldwin County Public Schools’ Marketing Campaign to Connect With Local Families
Baldwin County Public Schools is the fastest-growing school system in the state, committed to academic excellence and community engagement. With award-winning programs, top-tier educators, and cutting-edge technology, the district continuously strives to provide outstanding opportunities for students.
Baldwin County Public Schools, recognized for its award-winning programs and dedication to student success, manages a dynamic network of 45 schools and 31,517 students. The district sought to optimize its digital communication strategies to effectively showcase its achievements and engage with its growing community. This case study details the collaborative effort to elevate their digital presence and amplify their message.
GOALS
Baldwin County Public Schools sought to:
The ads promoted:
CAMPAIGN RESULTS
TARGETED DISPLAY
681,548 Impressions
served to parents of students in the school district
800 clicks
on the ads – for a 0.12% CTR (above benchmark of 0.10%)
1,423 view through conversions
people saw the ad, later visited the site
META
1.8 Million + Impressions
served to parents of students in the school district
38,729 Total clicks
on the ads – a response rate of 2.12%, above the goal of 1%
2,320 reactions
87 comments, 32 saves, 233 shares, 43 new page likes
YEAR OVER YEAR
January 1 through December 11, 2024 compared to previous year
8.7% increase
in website traffic
7.9% increase
in new users
25.9% increase
in key events completed on-site
14.9% increase
in all events completed on-site
1 minute, 52 seconds
average engagement time by users on site
Partnering with Advance Education has been a great addition to Baldwin County Public Schools. Their team has helped us effectively promote our district’s achievements, positioning us as a top choice for families. Their strategic digital marketing efforts have amplified our presence in the community and strengthened our connection with parents.
Beyond branding, Advance Education has supported us in driving engagement for key initiatives and events like job fairs and virtual school enrollment, ensuring we reach the right people at the right time. Their expertise and collaboration have been a valuable extension of our team, helping us enhance our marketing efforts while allowing us to stay focused on serving our students and staff.
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