College slashed acquisition costs & boosted enrollments by 55%
The Challenge
A large university in Colorado was facing a challenging enrollment environment. Their cost per acquisition (CPA) was over $100, and their enrollments were in decline. They needed to find a way to reduce their CPA and boost their enrollments.
Results
60% Reduction
in cost per acquisition
55% boost
in enrollments
How We Did it
We helped the university be more effective with its ad spend by coordinating campaign strategies between departments. Several classes in the extended campus (online and remote school) program are the same as the main campus and are taught in person. The two departments were bidding on the same programs. We identified this duplicate marketing spend and improved efficiencies within the Google bidding platform.
By centralizing the management of the school’s many degree programs, we lowered our student acquisition costs from over $100 per lead to under $50, thanks to our large pool of experienced strategists.
To learn how we can increase your enrollment, too, contact our team today.
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The New Rules Of Higher Education Marketing
How AI and Shifting Family Priorities are Reshaping Student Recruitment
AI isn’t new. It’s normal. Students and parents alike are increasingly using LLMs for research – for everything from homework help to their best options for higher education. If families already use AI to choose, the question is: how is your institution meeting them there? Our latest whitepaper outlines how to publish AI-readable answers to the most asked questions, making your value legible to both humans and machines.
