95% of Your Student Marketing is Ending Up in the Trash
The average college-hopeful student receives 454 pieces of mail per year. Is this the most effective medium to make meaningful engagements with potential students?
Of course not! Direct mailing prospective students has been around since before the internet came about. Colleges and universities should reevaluate which platforms make the most sense in order to reach students more effectively as well as avoid wasting advertising dollars.
Direct mail is TWICE as expensive as digital marketing, so enrollment marketers should double down on on digital. Social media is a great way to reach both students and tuition buyers as it is now used daily by the majority of both groups.
AMG Higher Education Marketing can put together a customized campaign for your institution so that you reach more students and tuition buyers effectively. Contact us today to learn more.
OUR LATEST WHITEPAPER
AI for Education
A Marketer’s Guide to Visibility, Discovery, and Enrollment in an AI-Mediated World
Prospective students aren’t just searching differently. They’re discovering, comparing, and evaluating institutions through AI before they ever visit a website.
This guide explores how AI is reshaping the enrollment journey and what enrollment marketers can do to improve visibility, build trust, and prepare for the future of student discovery.
