Parent & Student Survey 2024 Edition: Top 7 Reasons Why Students Pursue Secondary Education

Parent & Student Survey,whitepaper

Our Parent & Student Survey Whitepaper emphasizes the importance of understanding why students pursue post-secondary education and identifying what is most important to both students and their parents. These insights are crucial for building an effective marketing strategy. At every stage of the student decision journey, schools of all types should consider that financial security (cited by 71% of respondents) and finding employment (mentioned by 54% of respondents) rank as the top concerns for students.

The survey was conducted June-July 2023. Read on to learn what students and their parents are looking for from institutions and the right marketing channels to reach them.

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advance education third annual parent and student survey whitepaper 2026

OUR LATEST WHITEPAPER

AI for Education

A Marketer’s Guide to Visibility, Discovery, and Enrollment in an AI-Mediated World

Prospective students aren’t just searching differently. They’re discovering, comparing, and evaluating institutions through AI before they ever visit a website.

This guide explores how AI is reshaping the enrollment journey and what enrollment marketers can do to improve visibility, build trust, and prepare for the future of student discovery.

If you’d like to learn more about how we can help you adapt to the evolving education marketing landscape and ramp up your efforts, please contact us today.

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