Parent & Student Survey 2024 Edition: What Education Options are you Considering?
Our Parent & Student Survey Whitepaper also sheds light on the key considerations influencing students’ thoughts about post-secondary education options. This fundamental question often catches admissions and marketing departments off guard, as both parents and students initiate the process of contemplating and researching post-secondary opportunities as early as their freshman year of high school.
According to the 2022 Census, adults with a bachelor’s degree hold steady at nearly 38%. However, nearly two-thirds of parents and high school students are considering four-year degree programs. Parents appear to be more open to community college and vocational options than their students.
The survey was conducted June-July 2023. Read on to learn what students and their parents are looking for from institutions and the right marketing channels to reach them.
OUR LATEST WHITEPAPER
3rd Annual Parent & Student Survey
The New Rules Of Higher Education Marketing
How AI and Shifting Family Priorities are Reshaping Student Recruitment
AI isn’t new. It’s normal. Students and parents alike are increasingly using LLMs for research – for everything from homework help to their best options for higher education. If families already use AI to choose, the question is: how is your institution meeting them there? Our latest whitepaper outlines how to publish AI-readable answers to the most asked questions, making your value legible to both humans and machines.
