The Challenges for Enrollment Professionals.
1.Lower numbers of traditional college-age students in the coming years
2. Drops in male enrollment and graduation rate
3.Societal perceptions that higher education may not be worth the cost
4. Increasing numbers of non-traditional students requiring different outreach and support
5. Shifting student demographics, including changes in international student patterns and racial/ethnic demographics in the U.S.
6. Financial pressures on students, education institutions, and the U.S. economy
7.Fast-changing skills demands from employers as technological advances transform workplaces.
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How AI and Shifting Family Priorities are Reshaping Student Recruitment
AI isn’t new. It’s normal. Students and parents alike are increasingly using LLMs for research – for everything from homework help to their best options for higher education. If families already use AI to choose, the question is: how is your institution meeting them there? Our latest whitepaper outlines how to publish AI-readable answers to the most asked questions, making your value legible to both humans and machines.
