The Challenges for Enrollment Professionals.
1.Lower numbers of traditional college-age students in the coming years
2. Drops in male enrollment and graduation rate
3.Societal perceptions that higher education may not be worth the cost
4. Increasing numbers of non-traditional students requiring different outreach and support
5. Shifting student demographics, including changes in international student patterns and racial/ethnic demographics in the U.S.
6. Financial pressures on students, education institutions, and the U.S. economy
7.Fast-changing skills demands from employers as technological advances transform workplaces.
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AI for Education
A Marketer’s Guide to Visibility, Discovery, and Enrollment in an AI-Mediated World
Prospective students aren’t just searching differently. They’re discovering, comparing, and evaluating institutions through AI before they ever visit a website.
This guide explores how AI is reshaping the enrollment journey and what enrollment marketers can do to improve visibility, build trust, and prepare for the future of student discovery.
