INSIGHTS
Advance Education Insights
Read the latest Advance Education Insights posts here. From new technologies coming on the higher education field or practical marketing tips that help you shine in your role, we aim to cover all the topics you find of interest.
If you have any request for content, please let us know and we will add to our content schedule. Check back for more blog content weekly!
The Crumbling Cookie Jar: Embracing Contextual Targeting in a Cookieless Future
Unlike cookie-based targeting, which follows users around the web, contextual targeting focuses on the environments where ads appear.
Mobile First! Why Your Desktop Marketing is Outdated
Discovery happens on mobile: 63% of product discoveries occur on smartphones (Think with Google, 2023). If you're not there, you're invisible.
Amplify Your Grant-Funded Initiatives
HOW CAN WE PARTNER TO ACHIEVE YOUR GOALS?
If you’re an educator looking to make a difference with […]
Parent & Student Survey 2024 Edition: Most Effective Digital Marketing Channels
Our Parent & Student Survey Whitepaper also sheds light on the key considerations influencing students’ thoughts about post-secondary education options.
Parent & Student Survey 2024 Edition: The Student and Parent Search Journey
The journey to discover "what's next" after high school begins for every student, with over 50% initiating this exploration in their freshman or sophomore years, and over 80% actively engaged by junior year
Advance Local recognized once again as 2024 GOOGLE Premier Partner
We’re thrilled to announce that our parent company Advance Local has once again been named a Google Premier Partner for 2024
Parent & Student Survey 2024 Edition: Top 7 Reasons Why Students Pursue Secondary Education
Our Parent & Student Survey Whitepaper also sheds light on the key considerations influencing students’ thoughts about post-secondary education options.
Lookalike Audiences Sunset: Embracing New Horizons in LinkedIn Targeting
Attention, marketers! Buckle up, because we’re about to journey through a significant shift in the LinkedIn advertising landscape. […]
Parent & Student Survey 2024 Edition: Parent Influence in Search Process
Our Parent & Student Survey Whitepaper also sheds light on the key considerations influencing students’ thoughts about post-secondary education options.