Faulkner University: Digital Strategy Drives Online Program Growth
Faulkner University, a private university in Alabama, partnered with Advance Education to grow enrollment in its online undergraduate and graduate programs. Through a targeted, data-driven approach, we helped Faulkner boost awareness, drive applications, and compete nationally.
The Challenge
With more institutions offering online degrees, many outside of Alabama, Faulkner needed to:
Stand Out
in a crowded market
Attract Students
beyond its immediate region
Convert Interest
into completed applications
Goals
Build awareness for
8 fully online degree programs
(4 undergraduate, 4 graduate)
Increase qualified leads and applications
Compete effectively with
both in-state and out-of-state schools
The Strategy
We launched an integrated, multi-channel campaign that included:
Display Ads
to expand reach
Social campaigns
to engage students throughout their decision process
Search marketing
to capture
high-intent prospects
Website experience consulting
to improve
navigation and
calls-to-action
Ongoing optimization
based on
performance data
CAMPAIGN RESULTS
Faulkner saw strong gains across the board:
Website Engagement
+5.6% users
+7.0% new users
+5.7% sessions
+25.6% pageviews
Applications
+34.5% undergraduate
+22.8% graduate
Online Program Interest
+39.2% degree pageviews
+55.7% clicks to apply
Key Takeaways
Multi-channel marketing
reaches both
active and passive prospects
Website optimization
plays a direct role in
conversion growth
Data-driven refinement
ensures campaigns stay
competitive and effective
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