Faulkner University: Digital Strategy Drives Online Program Growth
Faulkner University, a private university in Alabama, partnered with Advance Education to grow enrollment in its online undergraduate and graduate programs. Through a targeted, data-driven approach, we helped Faulkner boost awareness, drive applications, and compete nationally.
The Challenge
With more institutions offering online degrees, many outside of Alabama, Faulkner needed to:
Stand Out
in a crowded market
Attract Students
beyond its immediate region
Convert Interest
into completed applications
Goals
Build awareness for
8 fully online degree programs
(4 undergraduate, 4 graduate)
Increase qualified leads and applications
Compete effectively with
both in-state and out-of-state schools
The Strategy
We launched an integrated, multi-channel campaign that included:
Display Ads
to expand reach
Social campaigns
to engage students throughout their decision process
Search marketing
to capture
high-intent prospects
Website experience consulting
to improve
navigation and
calls-to-action
Ongoing optimization
based on
performance data
CAMPAIGN RESULTS
Faulkner saw strong gains across the board:
Website Engagement
+5.6% users
+7.0% new users
+5.7% sessions
+25.6% pageviews
Applications
+34.5% undergraduate
+22.8% graduate
Online Program Interest
+39.2% degree pageviews
+55.7% clicks to apply
Key Takeaways
Multi-channel marketing
reaches both
active and passive prospects
Website optimization
plays a direct role in
conversion growth
Data-driven refinement
ensures campaigns stay
competitive and effective
If you’d like to learn more about how we can help you adapt to the evolving education marketing landscape and ramp up your efforts, please contact us today.
OUR LATEST WHITEPAPER
Beyond Degrees:
The Era of Skills-Based Learning
There’s a quiet revolution underway in American education: community colleges and vocational schools are experiencing a renaissance.
Our latest whitepaper covers the data behind this shift and how education marketers can take this opportunity to lead the narrative.
