Students Don’t Just Pick Schools. They Pick Values.
Confidence in higher education is declining. However, students do not need to trust the entire industry. They need to trust your institution.
That trust begins with how your school communicates its values. Students are more likely to engage with colleges that reflect their beliefs and actively support causes such as diversity, equity, and inclusion, mental health, and campus safety. In fact, 52% of students say they would reconsider enrollment if those programs were removed.
Personal connection also plays a critical role. More than 40% of students want a personal invitation to visit, and many say peer-to-peer communication is one of the most persuasive forms of outreach.
Branding and personalization are not soft strategies. They are essential tools for enrollment success.
👉 See how to put them to work in our full whitepaper, Higher Education Marketing: Challenges, Solutions & Strategies.
Download
Higher Ed Marketing:
Challenges, Solutions & Strategies
and learn to better understand and overcome current enrollment marketing challenges.
33%
of undergrads are adult learners
45%
of students struggle to find scholarships
85%
of high school students avoided applying due to cost
OUR LATEST WHITEPAPER
AI for Education
A Marketer’s Guide to Visibility, Discovery, and Enrollment in an AI-Mediated World
Prospective students aren’t just searching differently. They’re discovering, comparing, and evaluating institutions through AI before they ever visit a website.
This guide explores how AI is reshaping the enrollment journey and what enrollment marketers can do to improve visibility, build trust, and prepare for the future of student discovery.
