Cost Concerns Are Driving Students Away
More than 80% of high school graduates say they have removed schools from consideration because of cost. In many cases, they did not fully understand the available financial aid options or how tuition was structured.
This represents a missed opportunity for both students and institutions.
Transparent pricing tools, financial literacy content, and proactive scholarship advertising can help rebuild trust and remove barriers to enrollment. Yet 75% of students still rely solely on materials provided by the school to learn about financial aid.
Making your financial support offerings easier to find and understand is not just helpful—it is strategic.
👉 Learn how to use transparency to increase applications in our full whitepaper, Higher Education Marketing: Challenges, Solutions & Strategies.
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Higher Ed Marketing:
Challenges, Solutions & Strategies
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33%
of undergrads are adult learners
45%
of students struggle to find scholarships
85%
of high school students avoided applying due to cost
OUR LATEST WHITEPAPER
AI for Education
A Marketer’s Guide to Visibility, Discovery, and Enrollment in an AI-Mediated World
Prospective students aren’t just searching differently. They’re discovering, comparing, and evaluating institutions through AI before they ever visit a website.
This guide explores how AI is reshaping the enrollment journey and what enrollment marketers can do to improve visibility, build trust, and prepare for the future of student discovery.
