71% of Students Want to Know THIS Before Adding Your School to the Short List (are you Providing It?)
Higher Education Marketers, are your recruitment strategies enticing students to add your school to the short list, identify their interest and take the next step to visit or apply?
Our latest research reveals critical insights into what information prospective students prioritize when considering a specific school:
71% want specific program, major, and admissions details
55% seek job placement data upon program completion
42% value campus tour invitations (virtual or in-person)
37% want to hear directly from current students
What information do you need to consider a specific school?
Is your marketing strategy addressing these priorities? Or are you focusing on elements that fewer students care about, like cost calculators (31%) and branded merchandise (17%)?
Download the full report to learn when students start their search, how influential parents are in the process, and what students and parents MUST know to apply to your school. Download the 2nd Annual Parent & Student Survey Report from Advance Education.
Learn more about how students think about their educational choices. Fill out the form below to download the report.
Download
The 2nd Annual
Parent & Student Survey
FOR HIGHER EDUCATION
and learn how to better reach your most targeted enrollment segments: students and their parents.
This guide outlines the biggest current challenges of education marketers, and ideas showing how your enrollment strategy can overcome and thrive.
95%
of parents are using digital sources to research post-secondary options for their children
95%
of ALL teens use YouTube
2x
the number of parents are considering vocational schools than their children
Other areas we cover that will help increase awareness of your institution among students and their parents:
OUR LATEST WHITEPAPER
AI for Education
A Marketer’s Guide to Visibility, Discovery, and Enrollment in an AI-Mediated World
Prospective students aren’t just searching differently. They’re discovering, comparing, and evaluating institutions through AI before they ever visit a website.
This guide explores how AI is reshaping the enrollment journey and what enrollment marketers can do to improve visibility, build trust, and prepare for the future of student discovery.
