Public, Four-Year State University Uses Re-Targeting to Bring in Top Recruits
INTENSE FOUR WEEK DIGITAL CAMPAIGN YIELDS AN 88% INCREASE IN ADMITTED STUDENTS FOR THE COLLEGE OF SCIENCE AT A FOUR-YEAR STATE UNIVERSITY
For the College of Science at a four-year state university, recruiting high schoolers who excel in science, tech, engineering and math (STEM) was a top priority.
CAMPAIGN RESULTS
88.3%
Increase in admitted students
1,134
Clicks with 0.46% CTR (click-through rate)
79%
Increase in Honors College students
CHALLENGE
HOW CAN A STATE UNIVERSITY RECRUIT THE MOST IMPRESSIVE STUDENT PROSPECTS ONLINE?
Especially when there’s no database that tracks students by GPA or academic performance? For the College of Science at a four-year state university, recruiting high schoolers who excel in science, tech, engineering and math (STEM) was a top priority. The state university worked with Advance to reach STEM students online and increase enrollment in the College of Science.
STRATEGY
WE DEVELOPED A FOUR WEEK DIGITAL CAMPAIGN LEADING UP TO NATIONAL DECISION DAY, WHEN SENIORS CHOOSE WHICH COLLEGE TO ATTEND – RESEARCHING THE 40 TOP-PERFORMING STEM HIGH SCHOOLS IN THE FOUR CLOSEST STATES.
Half of the campaign went toward mobile in-app ads, geo-targeted to those schools. Any student who engaged with an ad and then left the area were retargeted later using the other half of the budget. In total, the university spent less than $3,000 to deliver 250,000 ad impressions over four weeks. By National Decision Day, the results were in.
OUR LATEST WHITEPAPER
3rd Annual Parent & Student Survey
The New Rules Of Higher Education Marketing
How AI and Shifting Family Priorities are Reshaping Student Recruitment
AI isn’t new. It’s normal. Students and parents alike are increasingly using LLMs for research – for everything from homework help to their best options for higher education. If families already use AI to choose, the question is: how is your institution meeting them there? Our latest whitepaper outlines how to publish AI-readable answers to the most asked questions, making your value legible to both humans and machines.
