DATA-DRIVEN MULTI-CHANNEL CAMPAIGN RESULTS IN 200% INCREASE IN RETURN ON AD SPEND FOR CULINARY SCHOOL

A well-established vocational school with locations in New York City (35+ years), Los Angeles (3+ years) as well as an online only program, came to Advance Education attracted to our reputation for success and immediate results.

Increase in enrollment YOY

of all enrollments resulted from campaign

Increase in Return On Ad Spend

The initial challenge was applying our team of analysts and strategists to gain a deeper understanding of prior campaign lead performance. Uncovering insights into what drove diminishing returns was critical to developing a more effective strategy.

As Advance Education campaigns advanced, it became evident that the client lacked the ability to distinguish enrollments linked to these campaigns from those obtained through earlier efforts. This caused hesitation in assigning credit for enrollments. The client had rich data but ultimately, they did not have the analytical experience or talent to understand the data, draw applicable insights to optimize strategies and assign accurate campaign attribution. The Advance Education team rose to the challenge. The team stepped in and provided assistance with the analysis and were able to parse the data and assign accurate campaign attribution.

To achieve the desired campaign performance results, the Advance Education launched comprehensive marketing campaigns designed to engage with prospects in each step of the journey by utilizing PPC, social, layered display, SEO, new creative concepts, new landing page redesign and much more. The goal was to drive high quality leads, shorten admission timeframe and improve enrollments.

Additionally, our team:

• Analyzed the time between initial form submission and program enrollment over the course of five years to account for seasonality as a factor for increased performance.
• Performed a revenue comparison analysis between enrollments provided by Advance Education and those from previous campaigns.
• Quantified the acceleration of Advance Education’s share of total student enrollment to confirm effectiveness of marketing and assigned revenue appropriately.