Factors That Influence Search Engine Rankings
Factors That Influence Search Engine Rankings
Now that you understand the importance of ranking in your student enrollment journey, let’s talk about what factors can make or break your site’s place on the SERPs. According to Backlinko, there are roughly 200 ranking factors. This can make managing optimizations a struggle even for SEO experts. Nevertheless, you can make great strides with your higher education SEO campaigns by dialing in on the following:
Keyword Optimization:
- Identifying and using relevant keywords that prospective
students are likely to search for is fundamental. - Keywords should reflect specific programs, degree types,
and locations. - Proper keyword integration into the website’s content, titles,
meta descriptions, and headers is crucial.
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Demystifying SEO
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This guide explains how optimizing your website content and functionality will increase your online search visibility, ultimately resulting in increased student enrollment.
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How AI and Shifting Family Priorities are Reshaping Student Recruitment
AI isn’t new. It’s normal. Students and parents alike are increasingly using LLMs for research – for everything from homework help to their best options for higher education. If families already use AI to choose, the question is: how is your institution meeting them there? Our latest whitepaper outlines how to publish AI-readable answers to the most asked questions, making your value legible to both humans and machines.
