Charter school sees 132% enrollment boost with multi-channel marketing campaign
A publicly-funded online charter school in Oregon faced the challenge of increasing awareness of its K-12 education offerings and attracting more prospective families to enroll in its program.
Results
132% increase in conversion rate from our SEM campaign
The comprehensive campaign achieved remarkable outcomes. The video ads provided countless hours of uninterrupted exposure time, directly driving traffic to the website and doubling the typical time spent.
The digital advertising utilized a targeted and multi-channel approach to build awareness and consideration among prospective families in Oregon, ultimately attracting more families to enroll in the online charter school program.
How we did it
Our teams used SEO, SEM, display ads, and social media marketing (on Facebook and Instagram) to implement a multi-channel strategy. We also created video ads and placed them on platforms like YouTube, pre-roll videos on premium websites, streaming services, and connected TVs.
To learn how we can increase your enrollment, too, contact our team today.
OUR LATEST WHITEPAPER
AI for Education
A Marketer’s Guide to Visibility, Discovery, and Enrollment in an AI-Mediated World
Prospective students aren’t just searching differently. They’re discovering, comparing, and evaluating institutions through AI before they ever visit a website.
This guide explores how AI is reshaping the enrollment journey and what enrollment marketers can do to improve visibility, build trust, and prepare for the future of student discovery.
